Michael
Hovitch
Creative & Social Media Lead
I work across design, video, motion, and social to help organizations present themselves clearly and consistently. With 15+ years of experience in education, live events, and consumer brands, I’ve led creative projects end to end, from concept through execution, building audience-facing work that’s practical, adaptable, and human.
My Work
Yes, Ann Improv Festival
Marketing Coordinator / Content Creator
Developed the visual identity and led marketing for the inaugural Yes, Ann Improv Festival across social media, web, email, print, venue displays, and partner channels. The four-day festival brought 250 performers from 12 states to Ann Arbor and generated nearly $250,000 in ticket sales.
University of Michigan -
Extra Credit Show
Marketing Manager / Content Creator
Developed branding, social campaigns, and video content for a monthly University of Michigan School of Information sponsored show that brings academic research and improv comedy together, building campus engagement and community connection.
5-hour Energy
Video Director & Editor • Content Creator
Directed and edited national commercials and branded social content, while creating motion graphics, animations, and design assets for campaigns seen by millions across TV and digital platforms.
hear.say brewery + theater
Social Media, Content & Web • Teacher
Managed social media and created digital and print content for hear.say brewery + theater, including promotional design, video, copy, and website updates. Supported shows, classes, events, and taproom programming while teaching and coaching improv through the hear.say Academy.
Planet Ant Theatre
Creative Managing Director • Instructor
Led creative direction for design, marketing, and promotions across six seasons. Directed the Training Center, developed curriculum, taught improv, and helped build a thriving creative community around the theater.
11 Non-Blondes
Marketing & Content Creator • Performer
Manage social media and create promotional content for Ann Arbor’s Friday night improv ensemble at hear.say brewery + theater while performing weekly as a core cast member.
Illustration Collection
When I’m not working on video or design projects, I love to draw. My illustration work is personal and playful, often focusing on animals, comics, and portraits. It’s a creative outlet that lets me experiment with style and storytelling in a different medium.
Poster Hodgepodge
Posters are one of my favorite things to make. This is a mash-up of designs I’ve created over the years, a colorful wall of shows, classes, and events that I’ve had fun bringing to life. Some you’ll spot on other pages, but here they’re stacked together just for the joy of it.